Wembley Park Drive placemaking ideas open call

Opportunity for small practices and graduates to win work in Outer London

The Architecture Foundation in partnership with Brent Council, the Greater London Authority and High Street Works are excited to announce an open competition for emerging designers and practices to propose architectural interventions for Wembley Park Drive aimed at attracting visitors. The winner will work alongside High Street Work's design team to develop dynamic placemaking adjustments to improve connectivity between Wembley Park Drive and the surrounding area.


Wembley Park Drive is a fascinating location which has historically provided food and beverages to visitors to Wembley for events at the stadium, arena and Foundation Studios. Since the London Designer Outlet opened in 2013, this trade has been directed straight down Olympic Way to a range of chain high street restaurants and bars drawing custom away from WPD's independent shops and restaurants. 

The wider area is now undergoing a significant transformation with new residential developments. To strengthen the position of the parade as a local shopping destination, the retailers from WPD will need to welcome new as well as existing residents in the area while attracting the new student community. 


This commission invites expressions of interest from practices, individual designers and artists who are excited by the opportunity to engage with this challenging context. Up to five shortlisted designers will then be invited to develop a design concept based on the brief to be presented on the equivalent of an A2 board explaining the proposal. The winning submission will receive a fee of £3000 and be taken forward to planning. The shortlisted runners up will receive and honorarium of £250.

This project would be well-suited for an emerging design firm no more than five years out of university or a team including students currently in education. Built experience is not necessary for entry as the winning design will be delivered by High Street Works in partnership with architecture firm, Jan Kattein Architects.

Update (28th January)

From a field of 58 entries, the following five practices have been shortlisted: 

Amanda Rashid & Priscilla Fernandes

Mobile Studio

OHFStudio, Joe Zeal-Henry & Laura Gordon

Surman Weston

The Urban Darning Project








- Expressions of interest deadline: Midday, 25 January 2016
- Shortlist notified: 27 January 2016
- Site visit: 29 January 2016
- Second stage submission deadline: Midday, 17 February 2016
- Winner notified: 19 February 2016
- Project completion: 6 June 2016


The total budget for the materials and delivery of the winning proposal is £17,000 + VAT and will be managed by High Street Works.


Alison Mayer, Regeneration Team, GLA
Aktar Choudhury, Operation Director Planning and Regeneration, Brent Council
Emily Berwyn, Director, Meanwhile Space
Gabriel Warshafsky, Jan Kattein Architects
Ellis Woodman, Director, the Architecture Foundation


Competition brief