A render of the Coca-Cola Beatbox
An exhibition exploring the technology behind the Beatbox, Coca-Cola's 2012 Olympic Pavilion, will be on display in central London from Tuesday 2 May to Sunday 6 May.
Designed by emerging London practice Pernilla & Asif, who were appointed following an invited competition run by The Architecture Foundation, the 'Beatbox' acts as a musical instrument, taking inspiration from Coca-Cola’s global platform for London 2012 – Move to the Beat – a campaign which aims to bring teens closer to the Olympics by fusing sport with their enduring passion for music.
The creative concept will enable people to ‘play’ the Pavilion through interacting with sounds embedded within the architecture itself. Visitors will be able to create their own beat for London 2012 by remixing sounds of Olympic sports captured for an anthem that is being created for Coca-Cola by Grammy award-winning producer, Mark Ronson.
Sponsor
