The Architecture Foundation, celebrating ten years in the making, hosted a series of events entitled 'Calling London' to inform, enthuse and explore debate on the future of London and the public's vision of our capital in the 21st Century. The Architecture Foundation gallery space was transformed, with the design expertise of Ben Kelly Design (The Hacienda, Manchester), and the curatorial guidance of Clare Cumberlidge, into a public consultation installation, boasting a fully licensed bar managed by Che (winner of Evening Standard Bar 2000) and a multi-media events space.
Visitors to Calling London were guided through the space by a timeline of The Architecture Foundation's initiatives over the last ten years and shared their opinions on the future development of London as a city in which we want to live. Projected on to the gallery walls was a continuous film of virtual conversations, snippets of thoughts and visions from residents of London, including decision makers, commentators and key cultural figures such as Robert Elms, Charlie Luxton, Ken Powell, Gustave Metzger, David Adjaye and Zaha Hadid. The film was produced by Max Pugh (SIGUY films) in collaboration with Clare Cumberlidge.
The Architecture Foundation hosted an event every day over a period of 21 days, with the first hosted by Will Alsop and Rem Koolhaas.