New images have been released of the 'Coca-Cola Beatbox' designed by critically acclaimed, emerging London practice Pernilla & Asif.
Coca-Cola, the longest continuous sponsor of the Olympic Movement, commissioned the innovative and inspiring pavilion for the London Olympic Park to coincide with its Future Flames campaign and celebrate the best of British youth.
Pernilla & Asif were appointed following a competition run by The Architecture Foundation for Coca Cola to find a talented emerging practice to design its 2012 Showcase Pavilion.
Pernilla & Asif's concept will enable people to ‘play’ the Pavilion through interacting with sounds embedded within the architecture itself. Visitors will be able to create their own beat for London 2012 by remixing sounds of Olympic sports captured for an anthem that is being created by Grammy award-winning producer, Mark Ronson.
Image courtesy Pernilla & Asif